How High Can Snapchat's IPO Value Climb?

Bloomberg Video

Oct. 13 -- Snapchat is working with banks on an initial public offering which reportedly could happen as soon as next March. The company’s last private market value was $18 billion after its last funding round. Bloomberg's Alex Barinka examines how high the IPO price could go and what the offering could mean to the U.S. tech industry. She speaks on "Bloomberg Markets."