AUSTIN, Texas — Austin is weird, but SXSW is really weird.
In a collaboration that could only happen at the annual intersection of music, media, brands and the Internet, singer Ryan Cabrera and American Idol alum Blake Lewis performed a concert under the banner of Friskies cat food with Grumpy Cat.
Take a moment to process all of that, while looking at the photo below.
The show featured harmonizing, beatboxing and GIF projections of bizarre hybrid animal species like “Clam Lambs” to celebrate Friskies’ line of Cat Concoctions canned food. And after Cabrera and Lewis wrapped a set that included twangy covers of Britney Spears and Miley Cyrus, the pair sat down for an exclusive performance of a meowing lullaby for the Internet’s most famous cat.
If you’re on the way down to SXSW next year, remember that it will never get weirder than this.