Boutique music supervision firm Groove Guild is launching a new video series that connects the worlds of music and advertising. Unsupervised is comprised of live sessions and insightful interviews spotlighting emerging artists. The first episode of the company's web-based series, featuring Glassnote singer/songwriter Aurora, premieres today (April 4) on Billboard.
Groove Guild plans to produce two-three additional episodes of genre-diverse Unsupervised a year. The series is filmed inside a New York City building that was previously home to legendary recording studio Skyline (David Bowie, Lou Reed, Steely Dan). The studio is now called Reservoir and shares the building space with Groove Guild. The first as well as future Unsupervised episodes are available to watch on https://www.grooveguild.com. In connecting the worlds of music and advertising, Groove Guild's ultimate goal is to enrich and inspire.
"Unsupervised is a platform that provides a way for truly gifted artists to be heard and seen by the creative advertising community and for that community to be inspired by these amazingly talented artists," Groove Guild partner Al Risi tells Billboard. "We all know that advertising can drive culture but music has the natural ability to create and inspire culture. By bringing these two worlds together, our hope is that it will enrich and inspire all though the cultural resonance of music." Groove Guild's key placements include Coke, Diet Coke, S'Well and Lincoln Financial.
Aurora's latest single is "I Went Too Far." The Norwegian artist is also currently recording her sophomore Glassnote album.
Watch the premiere of Unsupervised below: