After the release of his self-titled solo album in February, the Internet quickly crowned Future's latest musical effort as one of his best. It wasn't long after that the #FutureHive discovered "Mask Off" and placed the song on repeat.
However, when the Internet gets a hold of some dope tunes, you can bet someone will conjure up a social media challenge to go right along with it. Lo and behold, the #MaskOffChallenge was birthed giving Future's track new momentum. The extra umph no doubt worked as the RIAA announced "Mask Off" has gone gold, selling 500,000 units.
1 of just 6 artists to certify a song released this year! & 1 of 3 Hip Hop/R&B 2017 released RIAA Awards @1future ---- https://t.co/1XkD3GkQTr
- RIAA (@RIAA) April 7, 2017
Future himself also responded to the feat. "Mask off #GOLD thanks to my riders..we not done yet," he tweeted (April 8).
- FUTURE/FREEBANDZ (@1future) April 3, 2017
Mask off #GOLD thanks to my riders..we not done yet
- FUTURE/FREEBANDZ (@1future) April 8, 2017
The best part about the #MaskOffChallenge is it showcases a plethora of talented musicians all flexing their musicianship with instruments including the violin, cello and, of course, the beat's star, the flute.
It seems as if this is a win-win for everyone involved. Future continues to put points on the board while the Internet continues to demonstrate its creativity.
It's been a while #MaskOffChallenge pic.twitter.com/tZSuo16McK
- thezman (@brennanzhou24) April 5, 2017
Y'all knew I had to do one!!! ---- #MaskOffChallenge pic.twitter.com/Z10fF9FD7f
- Frank Houston (@iamfrankhouston) April 6, 2017
------ RT @Med2Cold: Best one yet ✊-- #MaskOffChallenge pic.twitter.com/aJS9hdxAO4
- coach max. ✨ (@mminthecity) April 5, 2017
This article was originally published on VIBE.