Nothing says New York like hip-hop, and nothing says New York hip-hop like The LOX, Mase, Fabolous and Ja Rule -- all of whom are slated to perform at (and after, in Ja's case) streetwear mecca Kith NYC's first NYFW show, presented at Samsung 837 on Tuesday night (Sept. 13).
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The show, called KITHLAND, will be "fully immersive" across the Samsung-sponsored venue's three floors -- and available to stream online at Kith's website. "We're really excited about bringing access to the general public," says Zach Overton, vice president and general manager of Samsung 837. The initiative started its yearlong partnership with CFDA during Men's Fashion Week earlier this year and hosted a series of summer concerts including Diplo, Gwen Stefani and A$AP Ferg.
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"We've taken great care in putting together a really diverse roster of artists to bring this cultural moment to life," Overton adds ahead of the Kith show. "We want to make sure we're approaching each one of these partnerships in a really individual way."
The show kicks off at 9:30 p.m. ET and can be streamed here.