The 2016 American Music Awards offered up a variety of A-list highlights, including performances from Justin Bieber, Lady Gaga, Sting, and more — but as it turned out, it was a commercial that stole the show.
Apple Music used the platform of the AMAs to release its latest ad, featuring Drake, which turned out to be hilarious for a variety of clever reasons.
In the spot, titled “Drake vs. Bench Press,” Drake is shown in the midst of a tough weights workout, gritting his teeth, flexing his muscles, and screaming, “No mercy!” When his lifting partner leaves to answer a phone call, Drake reaches for his own phone, flips through his Apple playlists — and promptly begins a no-holds-barred lip-sync to Taylor Swift’s “Bad Blood,” including full-out dance moves, facial contortions, and an eventual major #gymfail when he drops the barbell on his chest and falls off the bench.
The ad, of course, is a fun play on Taylor Swift’s Apple spot “Taylor vs. Treadmill,” in which the pop star fires herself up for a cardio workout with a Drake hit, to the point of stumbling and making a decidedly un-glamorous splat flat on her face.
Adding to the amusing parallels is the fact that rumors have been buzzing since late October that Drake and Swift were the music world’s latest item, following Swift’s appearance at his birthday party. Drake kept the chatter going by posting a cryptic photo on Instagram several days later of the two shot from behind, captioned “Is that velvet?”
Alas, the rumors don’t appear to be valid, but that would be one steamy workout if so.
The American Music Awards were aired live from in Los Angeles Nov. 20, 2016.