Hoping to expose its 160 million users to new and emerging artists, the lip-syncing app Musical.ly launched the #NextWave program and created a special folder that contains 15 buzzy new songs. Following the success of #NextWaveOctober winner Anne-Marie, the #NextWaveNovember winner is DJ Vice's "Steady 1234," featuring Jasmine Thompson and Skizzy Mars.
In November, there were a staggering 1.3 million videos created to the 15 #NextWave songs and 261 million views on those videos.
"The power of the internet is amazing," the DJ/producer told Billboard. "I randomly came across this sample on Musical.ly and knew instantly I had to do something big with it. Thought it would be the perfect opportunity to work with Jasmine Thompson who had been killing it on YouTube and in true genre-bender fashion, throw in Skizzy Mars to give 'Steady 1234' some edge."
Listen to "Steady 1234" by DJ Vice below: