CoverGirl and Katy Perry Announce Their Newest CoverGirl is a CoverBoy

Billboard

CoverGirl announced this morning that their newest CoverGirl to work with brand ambassador Katy Perry is, in fact, a CoverBoy. His name is James Charles, and thanks to some serious cheekbone highlighting skills and a year-old Instagram account with over 430k followers, the 17 year-old -- that's right, a senior in high school -- will now make beauty history.
  

Just wrapped another great @COVERGIRL shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles! Follow him @JCharlesBeauty! #COVERGIRLJames #glam❗️

A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT

 

The announcement came in classic millennial fashion, with multiple selfie videos and photos posted on Katy Perry's, CoverGirl's and James Charles' Instagram accounts. In one video, posted on Covergirl's account, Charles introduced himself: "Hey guys, my name is James Charles and I'm a 17-year-old makeup artist! Today I am living out one of my biggest dreams and I'm currently on set for my first-ever TV commercial with CoverGirl. That's right, I am a new CoverGirl."

 

Meet @JCharlesBeauty: makeup artist, boundary breaker, and the newest COVERGIRL! Spread the word by regramming using #COVERGIRLJames.

A photo posted by COVERGIRL (@covergirl) on Oct 11, 2016 at 7:03am PDT

Charles will star in print, TV and digital ads solo and alongside current CoverGirl Perry. Charles is the first male spokesmodel in the brand's almost 60-year-old history. 

 

It's official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. ❤️ Show your support for James by regramming his COVERGIRL vid using #COVERGIRLJames!

A video posted by COVERGIRL (@covergirl) on Oct 11, 2016 at 6:17am PDT