Drake broke his own streaming record as More Life sauntered to Number One on the strength of 505,000 total albums sold. More Life also marked the seventh straight time a Drake LP has topped the Billboard 200.
Of More Life's half-million haul, a record-setting 257,000 of that total came from streaming equivalent albums, or SEAs, which breaks down to roughly 384.8 million More Life streams since it was released last Saturday, Billboard reports.
The previous record for most streams was held by Drake's own Views, which totaled 163,000 SEAs in its debut week in 2016. However, Views sold just over a million total copies in its first week of availability, and while More Life sold half of that, the 505,000-copy tally was still the biggest sales week since Views' arrival 10 months ago.
Digital-only purchases of More Life brought in 226,000 "traditional" copies, making it the year's second best first week seller behind Ed Sheeran's Divide. Physical copies of More Life arrive later this month.
Two more new releases infiltrated the Top 10: Rick Ross' Rather You Than Me entered at Number Three and 106,000 total copies, while Depeche Mode's latest Spirit debuted at Number Five and 64,000 copies.
Sheeran's two-week reign atop the Billboard 200 ended as Divide dropped one spot to Number Two. Despite a 75-percent sales gain thanks to its box office dominance, the Beauty and the Beast soundtrack could only muster fourth place as that album totaled 99,000 copies.
Further down, Bruno Mars' 24K Magic placed sixth, ahead of the Moana soundtrack (Number Seven), Future's self-titled LP (Eight), the Weekend's Starboy (Nine) and, at Number 10, Migos' Culture.
Drake – who tied Eminem and Kanye West with his seventh Number One album; Jay Z is the top rapper with 13 chart-topping LPs – should remain in the top spot this time next week; Views previously spent 13 non-consecutive weeks at Number One in 2016.
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