If you want a song to go viral, get your song a meme. Everyone from Michelle Obama to Paul McCartney and Marshmello have done the "Mannequin Challenge," a filmed feat that requires all on camera strike a pose and hold steady while the camera pans and Rae Sremmurd's "Black Beatles" plays in the background.
The Mannequin Challenge is exploding, and so are sales and streams of Rae Sremmurd's "Black Beatles." The mega-hit produced by Mike WiLL Made-It and featuring Gucci Mane has hit the top of the Billboard Hot 100 chart, and The Chainsmokers today (Nov. 14) congratulated the young hip-hop duo on its takeover.
Congrats doods @RaeSremmurd on the #1 we r hooked on dis jam --
- THE CHAINSMOKERS (@TheChainsmokers) November 14, 2016
"Black Beatles" jumps eight spots (9-1) to dethrone The Chainsmokers "Closer" after an impressive 12 weeks at the top. "Black Beatles" is Rae Sremmurd and Gucci Mane's first Hot 100 No. 1, as well as Mike WiLL Made-It's first as a producer/writer.