Something weird is happening on Twitter. When people hear The Chainsmokers' hit "Closer," they're losing their minds. That's the run of the meme, anyway, and the rules seem simple:
Give your friend a phone. Have friend record you acting a damn fool to the song's heartfelt chords. Extra points if you dress wacky. You're a meme!
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The phenomenon is currently trending in Twitter's Moments tab, and bears a surface resemblance to the viral video craze that helped power Baauer's "Harlem Shake" to the top of the Hot 100 in 2013.
The Chainsmokers seem to be encouraging it, re-posting a videoyesterday (Sept. 15) of a fan dancing in a bear suit on Instagram. Billboard Dance has reached out to their reps for comment.
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If you're asking yourself what it all means, it means you're too old. The internet isn't supposed to make sense. It remains to be seen whether this will scale into full-fledged virality, but here are some prime examples to keep you amused in the meantime.
*chainsmokers comes on* Friend 1: Please Don't Friend 2: oh no here it comes
A video posted by The Chainsmokers (@thechainsmokers) on Sep 15, 2016 at 6:39pm PDT
People lose their minds when The Chainsmokers' 'Closer' plays