Why Some Celebrity Fashion Lines Fail
Even today – more than 70 years after "The Wizard of Oz" was released in 1939 – Judy Garland is an icon. It's not surprising that the legendary actress was one of the few movie stars who had her own clothing line way back in the 1930s.
Judy Garland in the '40s (Hulton Archive/Getty Images)
Snooki today (Marcel Thomas/FilmMagic)
What is shocking is that today, as New York Fashion Week comes to a close, almost every celeb, even if he or she is a minor reality star, has attached his or her name to a clothing line. You can buy threads from several "Jersey Shore" cast members, "Extra" host Mario Lopez, and soon even Chris Harrison, the host of "The Bachelor.” (You've already missed out on Heidi Montag's Heidiwood, David Hasselhoff's Malibu Dave, Jennifer Lopez's Sweetface, and countless other gems.) Interestingly enough, most of these stars aren't even known for being stylish!
Brandi Glanville, star of the "Real Housewives of Beverly Hills,” launched her own clothing line, Brand B, in December.
"I grew up modeling and in the fashion world, so it's always been in my life," she tells omg! in a statement. "It's a whole new world we live in with celebrity branding. Everyone is trying to build an empire and hopefully some of these lines will stick."
And she does mean everyone.
Chris Harrison (Todd Oren/WireImage)
Brandi Glanville (Alexandra Wyman/Getty Images)
Rob Stone, vice president of licensing at Excel Branding, a firm that's worked with clients such as Coca-Cola and "Baywatch," has noticed the trend.