"American Boy" singer Estelle is the latest female pop star to join Rihanna, Lady Gaga, Miley and Beyoncé in the bad girls' club for music.
Estelle out shocks her contemporaries with her new song "Make Her Say (Beat it Up)," a graphic solicitation for sex.
[WARNING EXPLICIT LYRICS AND PHOTO: LISTEN: "Make Her Say (Beat It Up)"]
On the hook of the throbbing, drum-driven club track, Estelle drops the P-word more times than Quentin Tarantino used the N-word in "D'Jango."
During the chorus, she sings "Make my [sic] say" and "Beat my [sic] up" four times each.
The cover art and promo video focus on a cat and a woman laying in a suggestive position.
The explicit language is a bit jarring for the British songstress known for her easy listening, pop radio songs.
Estelle wanted the song to feel like "sex, red lights and shadows," she said in a statement. "[It] was intended to feel very tribal while playing into a woman's sexual ownership in a passionate moment."
Mission accomplished. The song does fit the theme of Estelle's mixtape "Love & Happiness: Vol. 3: How Stella Got Her Groove Back" on which it appears. The free album opens with an audio excerpt from the "How Stella Got Her Groove Back" film. The lead character is being reprimanded and teased by her sisters for having a fling with a younger man. It intros "Make Her Say (Beat it Up)."
Estelle has received ample negative feedback from fans that feel the song is too racy:
I thought I only had these corny rappers and their "beat it up" verbiage to worry about. Here. Come. Estelle.— Frances Bloom (@mightyfranso) February 20, 2014
Dear @EstelleDarlings Let's talk about how I spend my life teaching girls to value themselves & u wanna teach them how to say "beat it up?!"— Aurora Barnes (@iam_Aurora) February 20, 2014
Estelle- make her say (beat it up). Oh honey.. I didn't know she was capable of something like this. 🙈🙉🙊— Misfit (@VenomOnMyLips) February 20, 2014
More open-minded fans have expressed their support:
@EstelleDarlings your new track just made my toes twinkle :) (Make her say)— The Director (@DEGOVISIONZ) February 20, 2014