Week Ending May 27, 2012. Songs: Bieber’s Transitional Hit
Justin Bieber's "Boyfriend" tops the 2 million mark in digital sales in just its ninth week. It's by far Bieber's fastest-selling hit. "Baby" (featuring Ludacris) took 20 weeks to top the 2 million mark in June 2010. "One Time" took more than 13 months to top the 2 million mark in August 2010.
"Boyfriend" has appeared in the top 10 on the Hot 100 for all nine of its weeks. It regains its bullet this week for the first time in four weeks.
Even more impressive than the sales has been the well-executed stylistic shift from the bouncy bubblegum of "Baby" to the slinky and sexy "Boyfriend." Female singers can get away with sounding younger than their years (it's hard to believe that Carly Rae Jepsen is 26, given the giddy, breathless nature of "Call Me Maybe"), but guys in pop need to act their age.
All of this bodes well for the release of Bieber's upcoming album, Believe, which is due June 19. It's only his second full-length, regular pop album, following 2010's My World 2.0. That album logged four weeks at #1 and wound up as the year's #4 best-selling album.
"Somebody That I Used To Know" by Gotye featuring Kimbra holds at #1 for the seventh straight week. That's the longest run at #1 by any song so far this year. It pulls ahead of "We Are Young" by fun. featuring Janelle Monae, which logged six weeks on top. "We Are Young" is still the best-selling song so far in 2012, but this is probably the last week that that will be true. "We Are Young" has an 85K lead over "Somebody…," but "Somebody…" sold 115K more copies than its arch-rival this week, which shows you how fast it's closing the gap. Both are blockbuster hits. "We Are Young" has sold 4,596,000 copies so far this year. "Somebody…" has sold 4,511,000.
The last song to remain at #1 for more than seven weeks was "We Found Love" by Rihanna featuring Calvin Harris, which logged 10 weeks on top in late 2011 and early 2012.
The top nine songs on the Hot 100 hold their positions from last week. Billboard's Gary Trust notes that this is the first time that that has happened since the entire top 10 stayed static on the chart in the Jan. 10, 2004 issue of Billboard.
Carly Rae Jepsen's "Call Me Maybe" holds at #2 for the second week. It has a good chance of hitting #1 next week. It is in its second week at #1 on Hot Digital Songs.