Week Ending June 3, 2012. Albums: One Direction’s Vid Record
This week, for the first time, the week's #1 music video outsold the week's #1 album. One Direction's Up All Night: The Live Tour DVD sold 76,000 copies in its first week, which is more than the week's #1 album, John Mayer's Born And Raised (65K).
Up All Night: The Live Tour sold more copies this week than any other DVD has in any one week so far this year. The last DVD to sell this many copies in one week was Adele's Live At The Royal Albert Hall, which topped 80K in each of its first four weeks of release in December.
After just one week's sales, Up All Night: The Live Tour is already the #3 music video for the year-to-date. It trails Adele's DVD (426K so far this year) and Andrew Lloyd Webber's The Phantom Of The Opera At The Royal Albert Hall (77K).
One Direction is also represented in the top 10 on the year-to-date lists of both albums and songs. The boy band is one of only two acts (the other of course being Adele) to be listed in the top 10 for the year-to-date on all three of these charts. (Nicki Minaj and Gotye are both listed in the top 10 for both albums and songs, but not music videos.)
One Direction's Up All Night album has sold 739K copies, which puts it at #4 for the year-to-date. The group's buoyant single "What Makes You Beautiful" has sold 2,460,000 copies, which puts it at #7 for the year-to-date.
Shameless Plug: Later today, I'll post a Chart Watch Extra in which I look at all the boy bands who have landed #1 videos since this chart was introduced in 1985. New Kids on the Block, Backstreet Boys and *NSYNC are the reigning boy bands, with four #1 videos each. If you're a teenage girl, or have been at any point in the last 27 years, this one's for you. Check it out later today.
John Mayer's Born And Raised holds at #1 on The Billboard 200 for the second straight week. This is Mayer's first album to spend a second week on top. Heavier Things spent one week at #1 in September 2003. Battle Studies had one week on top in November 2009. But Born And Raised sold just 65K copies, the thinnest total for a #1 album since Nicki Minaj's Pink Friday moved up to #1 with sales of 45K in February 2011. Born And Raised sold 38K digital copies this week, which puts it at #1 on Top Digital Albums for the second straight week.
Nobody sets out to hit #2, much less set a record for most weeks at #2, but that's what Adele's 21 does this week. The album logs its 24th week at #2. This matches Bruce Springsteen's 1984 album Born In The U.S.A. for the most weeks at #2 since 1963, when Billboard combined its separate mono and stereo surveys into one comprehensive chart.
These are, of course, two of the most celebrated albums of the modern pop era. But both albums, surprisingly, have spent more weeks at #2 than they have at #1. Springsteen's album spent just seven weeks at #1. Adele's album has spent 23 weeks at #1. (Adele's still active album will doubtless add to its tallies of weeks at #1 and #2. In fact, it is expected to be back at #1 next week. But for now at least, it has spent more time at #2 than it has at #1.)