Week Ending Aug. 4, 2013. Songs: It’s All A “Blur”
If it seems like you hear “Blurred Lines” every time you turn on the radio, there’s a good reason for that: The Robin Thicke smash, which features T.I. + Pharrell, this week logged the largest weekly radio audience since Nielsen BDS starting measuring such things in December 1990. “Blurred Lines” rang up 219.8 million all-format “audience impressions” this past week. The old record was held by Mariah Carey’s “We Belong Together,” which drew 212.2 million audience impressions on the chart dated July 9, 2005.
Both of these songs were comeback hits. “We Belong Together” was Carey’s first #1 hit in more than five years. “Blurred Lines” is Thicke’s first song to crack the top 40 since his 2006 breakthrough hit “Lost Without U.”
“Blurred Lines” also establishes another important record. The song sold 405K copies this week. It’s the first song in digital history to top 400K in weekly sales four times. It breaks the old record of three, established in April 2012 by “Somebody That I Used To Know” by Gotye featuring Kimbra. (It also ties “Thrift Shop” by Macklemore & Ryan Lewis featuring Wanz as only the second song in digital history to top 300K in weekly sales nine times.)
As you might imagine, given these achievements, “Blurred Lines” tops the Hot 100 for the ninth week. That’s the longest run on top since Maroon 5’s “One More Night” spent nine weeks on top last year. And the slinky smash is nowhere near the end of its run. Silvio Pietroluongo, Billboard’s Director of Charts, reports that the song “posts its largest lead to date over its next-highest challenger,” which is currently Miley Cyrus’ “We Can’t Stop.” (He further reveals that “Blurred” had more than double the total Hot 100 points of Cyrus’ smash.)
In Pietroluongo’s words: “Unless one of the upcoming big single releases (Katy Perry’s ‘Roar’? Lady Gaga’s ‘Applause’?) posts extraordinary first-week sales, airplay and streaming numbers, Thicke’s ‘Lines’ could be entrenched at the top for quite some time and make its way among the all-time weeks-at-#1 leaders.”