Week Ending Aug. 26, 2012. Songs: Taylor vs. Gaga, Week 2
Taylor Swift's "We Are Never Ever Getting Back Together" tops the Hot 100 for the second straight week, though its sales dropped by 51% from last week's record-setting pace. Last week the song broke a record formerly held by Lady Gaga's "Born This Way" for the largest first-week digital sales for a song by female artist. Swift's song sold 623K in its first week, compared to 448K for "Born This Way." But the saga doesn't end after just one week. Sales of Gaga's song actually increased in Week 2 (jumping by 14%), while sales of Swift's song dropped by more than half.
In the first two weeks combined, "Born This Way" sold 957K, compared to 930K for Swift's hit. So Gaga is ahead if you look at the first two weeks, rather than just the first week. (Both songs trail Flo Rida's "Right Round," which sold a record 1,096,000 copies in its first two weeks.)
Even with the slippage, "We Are Never Ever…" is the first song to top 300K in weekly sales twice since "Somebody That I Used To Know" by Gotye featuring Kimbra (which did it six times). Amazingly, Carly Rae Jepsen's monster hit "Call Me Maybe" topped 300K in weekly sales just once.
Three other songs have topped 300K in weekly sales more than once so far this year. "We Are Young" by fun. featuring Janelle Monae topped that threshold a record-setting seven times. LMFAO's "Sexy And I Know It" and "Payphone" by Maroon 5 featuring Wiz Khalifa each did it twice.
"We Are Never Ever…" is the first song by a core country artist to top the Hot 100 for more than one week since Lonestar's "Amazed" had two weeks on top in February 2000. Notice I didn't call it a country song. Country radio is pulling back on the song, even though it's gaining at pop and adult contemporary radio. The song drops from #13 to #19 in its second week on Hot Country Songs.