Week Ending Aug. 19, 2012. Songs: Swift Makes Digital History
First-week sales for Taylor Swift's "We Are Never Ever Getting Back Together" were as unambiguous as its title. The song sold 623K copies, which is the second-highest one-week total in digital history. It trails only Flo Rida's "Right Round," which sold 636K in its first week in February 2009.
This enables Swift to set new records for the largest one-week digital sales tally by a female artist (eclipsing Ke$ha's "TiK ToK," which sold 610K in December 2009); by a country artist (eclipsing Swift's own "Love Story," which sold 360K in December 2008); and by any artist in 2012 (eclipsing "Somebody That I Used To Know" by Gotye featuring Kimbra, which sold 542K in the week ending April 15).
"We Are Never Ever…" is the first single from Swift's fourth studio album, Red, which is due Oct. 22. Swift's last studio album, Speak Now, sold 1,047,000 copies in its first week of release in October 2010.
Swift's song vaults from #72 to #1 on this week's Hot 100. It's her first #1. "You Belong With Me" and "Today Was A Fairytale" both peaked at #2. This makes Swift the first female country artist to top the Hot 100 since Carrie Underwood debuted in the top spot in July 2005 with "Inside Your Heaven." (Surprisingly, Underwood's song stalled at #52 on the Hot Country Songs chart. The country format didn't fully embrace the American Idol champ until her next single, "Jesus, Take The Wheel.")
"We Are Never Ever…" enters Hot Country Songs at #13. That ties "Feel Like A Rock Star" by Kenny Chesney & Tim McGraw for the year's highest debut on that chart. (Despite that potent debut, "…Rock Star" peaked at #11 on the country chart.) If Swift's smash reaches #1 on Hot Country Songs, it would be the first song to top both the pop and country charts since Lonestar's "Amazed" in 2000.
Swift's jump from #72 to #1 is the largest leap to #1 since "Crack A Bottle" by Eminem, Dr. Dre & 50 Cent vaulted from #78 to #1 in February 2009. (Six singles since then have debuted at #1, but that's different.)
In addition to breaking several one-week sales records, "We Are Never Ever…" breaks several first-week sales records. It sets new records for the largest first-week digital sales by a female artist (eclipsing Lady Gaga's "Born This Way," which sold 448K in February 2011); by a country artist (eclipsing her own "Today Was A Fairytale," which sold 325K in January 2010); and by any artist in 2012 (eclipsing Justin Bieber's "Boyfriend," which sold 521K in the week ending April 1).