Week Ending Aug. 11, 2013. Songs: Thicke Braces For Battle
“Blurred Lines” by Robin Thicke featuring T.I. + Pharrell logs its 10th week at #1 on the Hot 100. This ties “We Found Love” by Rihanna featuring Calvin Harris for the longest run at #1 in this young decade. The last single to spend more weeks on top was the Black Eyed Peas’ “I Gotta Feeling,” which held tight for 14 weeks in 2009. But Thicke will face much stiffer competition for #1 next week: Katy Perry’s “Roar,” which enters the Hot 100 at #85 this week based on almost four days of airplay (but no sales or streaming) and Lady Gaga’s “Applause,” which will debut next week.
“Roar” (which in almost four days racked up 40 million impressions from 258 stations) is the first single from Perry’s third studio album, Prism, which is due Oct. 22. “Applause” (which in two days had 16 million impressions via 210 stations) is the first single from Gaga’s third full-length studio album, ArtPop, which is due Nov. 11.
Early indications are that “Roar” will sell about 450K digital copies in its first week and that “Applause” will start with sales in the 200K-225K range.
If “Roar” soars from #85 to #1 on next week’s Hot 100, it will be the biggest positional leap to #1 since Kelly Clarkson’s “My World Would Suck Without You” vaulted from #97 to #1 in January 2009.
Of course, Thicke could hold on for an 11th week on top. To be sure, “Blurred Lines” is still going strong, as these facts attest.
“Blurred Lines” broke its own record, set just last week, for the most all-format “audience impressions” in Nielsen BDS history (which dates to 1990). The song had 227.5 million impressions, up from 219.8 million last week. (Mariah Carey’s “We Belong Together” had previously held the record, with 212.2 million impressions on the chart dated July 9, 2005.)
“Blurred Lines” also becomes the first song in digital history to top 300K in weekly sales 10 times. It sold 346K digital copies this week. “Thrift Shop” by Macklemore & Ryan Lewis featuring Wanz topped 300K nine times.