Week Ending April 28, 2013. Albums: Snoop Lamb Is More Like It
Snoop Dogg’s reincarnation as Snoop Lion is off to a less than “roaring” start. Snoop’s 12th studio album, the reggae-influenced Reincarnated, enters The Billboard 200 at #16. It’s only his third studio album to fall short of the top 10. Paid Tha Cost To Be Da Boss peaked at #12 in 2002. Malice N Wonderland peaked at #23 in 2009.
It’s hard for veteran artists to remain on top, especially in the fast-changing world of hip-hop. Nearly 20 years have elapsed since Snoop debuted with Doggy Style in November 1993. Two other rappers of roughly the same vintage are still on top. Nas, who debuted in 1994, hit #1 in July with his most recent album, Life Is Good. Jay-Z, who debuted in 1996, has hit #1 with 12 albums.
Snoop’s sub-par debut is a bit surprising because he has had two of his biggest hits in the past few years. He was featured on Katy Perry’s “California Gurls,” which was the best-selling song of 2010, and shared the lead with Wiz Khalifa on last year’s “Young, Wild & Free” (which featured Bruno Mars).
Snoop has used three variations on his name in amassing these 12 studio albums. He was Snoop Doggy Dogg on the first two; Snoop Dogg on the next nine; and now Snoop Lion on this one. Sean Combs has also reached released studio albums using three variations of his stage name. He was Puff Daddy on the first two, P. Diddy on the third and Diddy on the last two.
Michael Buble’s To Be Loved debuts at #1. It’s Buble’s fourth full-length album in a row to reach #1, following Call Me Irresponsible, Crazy Love and Christmas. Among Canadian artists, only Justin Bieber has amassed more #1 albums (five, though tally that includes one EP). Celine Dion and Neil Young have also had four #1 albums. (Young’s tally includes three albums with Crosby, Stills, Nash & Young).
Buble’s album was released in time for Mother’s Day gift-giving. (The big day is May 12.) That’s expected to keep it near the top of the chart for at least two more weeks. Buble’s album sold 59K digital copies (out of 195K total), which puts it at #1 on Top Digital Albums.