VMA For Best New Artist
Right about now, this year's VMA nominees for Best New Artist are probably starting to get nervous. A victory could catapult them to a long career. A loss could seriously hurt their career momentum. Yeah, right. Having just studied the list of winners and losers, here's my advice: This year's nominees (fun. featuring Janelle Monae, Carly Rae Jepsen, Frank Ocean, One Direction and The Wanted) should just relax and enjoy the party. If they win, great. If not, it's not the end of the world.
Don't get me wrong: Many great artists have won the award through the years, including Guns N' Roses, Eminem and Lady Gaga. But just as many have lost.
The VMA winner for Best New Artist isn't always the act that has gone on to have the greatest success or impact at MTV. In 1984, Eurythmics beat Madonna, who has gone on to collect 19 VMA Awards, more than any other artist. (She has also received their Video Vanguard award.)
In 1986, one-hit wonders a-ha ("Take On Me") beat Whitney Houston and Pet Shop Boys.
In 1994, Counting Crows beat Green Day and Beck. Green Day has gone on to win 11 VMA awards. Beck has won six.
In 2008, Tokio Hotel beat Katy Perry and Taylor Swift. Both women somehow survived the setback.
Four future winners of MTV's Video Vanguard Award weren't even nominated for Best New Artist when they were eligible: Bon Jovi (whose first album was released in 1984, the first year of the awards), LL Cool J, Beastie Boys and, perhaps most surprising, Britney Spears.
Still, an award's an award. If you're nominated, you want to win.