Two of Rick Ross' once-ardent supporters have cut ties with the embattled Miami rapper.
Reebok dropped Rick Ross as a spokesperson Thursday.
Rapper Rocko has released a new version of his "U.O.E.N.O." track without Rick Ross' vocals on it.
The shoe company was facing growing pressure from women's rights groups, among others, in recent weeks after Ross rapped about having sex with a woman whom he had drugged and was unaware that the sex had taken place.
Reebok’s statement said, "At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."
The statement also said, "While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."
Ross has said that his lyrics were misinterpreted.
Ross’s lyrics on Rocko's "U.O.E.N.O." mixtape track included the lines, "Put molly all in her champagne/ She ain’t even know it / I took her home and I enjoyed that / She ain't even know it."
Molly is slang for a substance typically found in the drug Ecstasy.
Rocko has released a new version of "U.O.E.N.O." without Ross, making a conscious decision to do so, according to an interview he had with New York radio station Hot 97 Wednesday.
The "U.O.E.N.O." remix features Wiz Khalifa.
Starting in 2012, Ross had appeared in print and television commercials promoting Reebok shoes.
Ross's lyrics and his Reebok relationship drew the ire of women's rights group UltraViolet, which released a statement Thursday saying that it is "thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross."