For the tens of thousands of attendees at this year's South by Southwest music, film and interactive conference, the jovial atmosphere came to a halt when a drunk driver plowed through a crowd of people waiting outside the Mohawk concert venue on Wednesday night, killing two people and injuring 23.
The incident was particularly shocking for us, as we, like many other entertainment outlets, have a number of our own people roaming the Austin, Texas streets covering the happenings from music's best and brightest. But the music must go on, as SXSW organizers decided to keep calm and carry on with the live performances that brought worlds together this week.
A relief fund for the victims and their families has been set up at SXSWCares.com which "will help people affected by the tragic events of March 13, 2014 and future possible events."
Artists, celebs and those on the ground took to Twitter to express their sympathy for everyone affected by the incident, including those who had to cancel shows because of it.
All my love to music lovers and fans, stay safe tonight we love you— CREATIVE REBELLION (@ladygaga) March 13, 2014
Show Isnt Happening, Something Sad Happened. I'm Bummed— Tyler, The Creator (@fucktyler) March 13, 2014
Just heard about the accident at 10th and Red River at SXSW. My heart goes out to everyone injured/involved.— St. Vincent (@st_vincent) March 13, 2014
Really shocked and sad to hear what has happened here at sxsw! Hope everyone is safe. My thoughts are with those affected.— Chlöe Howl (@ChloeHowl) March 13, 2014
our thoughts go out to everyone affected by last nights accident #sxsw please be careful— Debbie Harry/BLONDIE (@BlondieOfficial) March 13, 2014
Fatal accident at @sxsw may mute celebration, but music can comfort, enlighten, inspire & restore us while we remember the victims.— Jim Fusilli (@wsjrock) March 13, 2014
I'm safe here at Sxsw but so saddened by the accident. I have seen unsafe lines by the streets at the festival. Hope that will change :(— Josh Constine (@JoshConstine) March 13, 2014