By Laura Ferreiro
Los Angeles has had its fair share of headaches and heartaches when it comes to establishing a reputable football team. Although L.A. is the second largest media market in the nation and football is the country's most popular sport, a decent football team has repeatedly failed to kick off in the City of Angels.
Now, an unlikely savior has stepped up to the plate (if you'll forgive the mixed metaphor). Rock band KISS have announced that they will bring their own Arena Football League expansion team, which will be known as L.A. KISS, to the city.
KISS founding members Gene Simmons and Paul Stanley are part owners of the team, which will play its home games at Honda Center in Anaheim, Calif. The season will kick off in March 2014, and season tickets will reportedly come with a KISS concert.
"As a fast-paced, high-action band, this partnership with the AFL was an obvious fit for us," Simmons told ESPN in a statement. "Attending an LA KISS game in 2014 will be similar to a live KISS show, with thrilling, heart-pounding action."
Stanley added that he likes the idea of subverting what has come to be known as a corporate sport.
"The whole idea of an alternative to what has perhaps become a corporate sport is very intriguing, and resonates with us,” Stanley told USA Today. “We’ve always tried to be a band that relates to everybody, and the AFL is built on that whole premise."
KISS' logo will be incorporated into the team's uniform, but whether the players will wear the veteran rockers' trademark black-and-white face paint remains to be seen.
This isn't KISS' first foray into business ventures extending beyond music. Simmons and Stanley also own a chain of Rock & Brews restaurants and the band even teamed up with Hello Kitty for an animated television show. Seriously.