Justin Bieber has a knack for picking talent. After hearing then-13-year-old Madison Beer's YouTube cover of Etta James's "At Last" in 2012, Bieber gave her props on Twitter and tweeted a link to her performance.
Beer has shown tremendous growth over the past two years, appearing on a mix of Cody Simpson's "Valentine," remaking John Legend's "All of Me," and releasing an original track and video for "Melodies" that includes a cameo from the Biebs himself
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The Jericho, Long Island, New York singer's latest song, "Unbreakable," is a message-oriented, summertime pop record. "It's a powerful, inspirational song, like [Katy Perry's] 'Firework,'" she told J-14.com. "If you listen to the words, it's telling you that you can't let what other people say bring you down."
Though Beer — possibly the most adorable new pop starlet since Bieber's last discovery, Carly Rae Jepsen — might seems to just be another pretty girl in short-shorts, she shows depth in the video, which tackles friendship, disabilities, fear, and heartache.
The Island Records artist, who is working on her debut solo album, has said she identifies with the song's lyrics. "I love the whole message, and it's definitely something that I live by, just because it's hard sometimes to stay true to yourself and not feel weird around other people," she told Hollywood Life.