Jack White Wants You on Vinyl
(Steve Granitz, WireImage)
"Certain beautiful experiences can only happen in the environment of a record store and I just thought that nothing could drive that point home more than a one-of-a-kind machine that lets you not only record your own vinyl record, but send it to anyone, anywhere in the world to share a song, poem, or private message with," Jack says in a message posted on the Third Man website.
"I know those warm, scratchy tones send tingles up (and sometimes down) MY spine," he continues. "Even if you aren't instrumentally inclined, you could hold up an iPhone playing a song and sing along with the music and combine the best of all worlds tangible, digital, and romantic."
And, he even takes a stab at those folks that prefer the modern convenience of digital files, adding, "And for those still skeptical or not sure if they're brave enough to do it, think of it this way; it's almost the same thing as illegally downloading an mp3 and emailing it to someone. Well… Almost."
The machine, a refurbished 1947 Voice-o-Graph, is capable of recording up to two minutes of audio on a six-inch vinyl disc and will be a permanent part of Third Man's Novelties Lounge.
There's no word on the cost of using the booth, but it will run on tokens that you presumably purchase before cutting your record. The Third Man website notes "shockingly it will not be 35 cents anymore. Things have changed since the 1940s. The materials involved and the process and labor are very expensive, but worth every penny to us (and we hope to you as well)."
Third Man has even posted a demonstration video on YouTube, featuring White's Raconteurs' bandmate Brendon Benson recording a song about -- you guessed it -- recording a song. Sample lyrics: "I'm sending this record this to you / I made it in the record booth / Pre-paid postage and a fancy cover / 45 keepsake for my lover." Check it out.