Sure, Lady Gaga, Nicki Minaj, and the cast of "RuPaul's Drag Race" are all known to rock some awesome wigs. But can any of those wigs awesomely rock a Huey Lewis cover on a Casio keyboard? We think not.
Those retro-savvy Old Spice marketeers, who once tapped into the power of Duran Duran's "Hungry Like the Wolf" for one viral ad blitz, have gone back to the future again, so to speak, for their latest bizarre campaign, "That's the Power of Hair." The message here? That Old Spice products are so remarkable, they can infuse your follicles with the ability to play any Huey Lewis song (yes, even "Jacob's Ladder") on command. That seems believable, right?
Old Spice's wacky new interactive video, the hairy brainchild of ad agency Wieden + Kennedy and director Tom Kuntz, allows fans to request one of 29 Huey Lewis & The News hits, which a presumably heavily product-saturated toupee then enthusiastically, shaggily performs on a toy synthesizer, lounge act-style.
The hairpiece's best number? We'll go with "If This Is It," since that's the one accompanied by some funky mood lighting straight out Spencer's Gifts. But make your own request below, and see for yourself.