Exclusive! Edward Sharpe & the Magnetic Zeros’ Alex Ebert Discusses New Video

Wendy Geller
Stop The Presses!

Edward Sharpe & the Magnetic Zeros put out their ambitious, self-titled third studio album in late July, and have been hard at work touring behind the new set all summer long. The collective did have some time to put together a special treat for fans, however: Have a first look at this exclusive premiere for new single "Life Is Hard!"

Frontman Alexander Ebert has this to say about the clip: "Two major inspirations for this video exist - One was to, in a visually controlled, poignant, and real way, exhibit and record ourselves live - the performance is entirely live. The other was to respond to the pop music industry of the last 20 or more years, in which performance music videos are nearly always a suped-up, lip-synced karaoke, and a major contributor to that which is flimsy and feigned about pop music today."

"To me we are primarily a live band," Ebert adds. "The albums are there to hold you over until we get to your neighborhood. So once the idea finally came to do a full-blown performance video in which we actually played and recorded everything live, I was set on it. We happened to have a few days off in NYC after a tour in Europe, and, with a lot of help from very talented people, we were able to put the whole thing together. It was a day of pure chaos, and it is truly amazing that we were able to get the performance we did - I think it may be, so far, the best we have played this song.

Like the video? Then definitely take note: There possibly could be more coming! "By the way, I should say that 'Life Is Hard' is not the only song that was recorded that day, of course, and at some point we may release another song or two from the recordings that day."

Edward Sharpe & the Magnetic Zeros are wrapping up the final dates of their extensive summer tour; you can keep up with their schedule here.