A video has emerged for Eminem's "Rap God," the hip-hop song with the biggest buzz this fall.
The Slim Shady emcee whose "Marshall Mathers LP 2" returns to the No. 1 spot on the Billboard 200 Wednesday offers a clip saturated in technology.
Em adopts the persona of Max Headroom, the world's first computer-generated TV host. Dressed in black shades, a black leather suit and yellowish, blond hair, Em raps in front of 1980s styled, neon-colored computer graphics that flicker like animated GIFs.
In another scene, the real Em reclines in a chair in the center of a library full of TV monitors playing the news, music videos and video games. Eminem seemingly digitally ingests the content via a thick cable attached to the back of his head.
He gives props to several of the rappers he refers to as influences in the song, showing on the monitors images of Busta Rhymes, MC Ren, Rakim, Ice Cube, Run-D.M.C., and JJ Fad.
Eminem, however, does not feature an image of Chicago rap group Hot Stylz in the video. When he references lyrics from their song "Lookin' Boy" the video shows an image of the 1980s video game Pong. (After the release of the "Marshall Mathers LP 2," Hot Stylz released the Eminem diss "Rap Fraud," complaining that he did not give them credit in the song or in the album credits.")
The Max Headroom character first appeared in the 1985 British movie "Max Headroom: 20 Minutes into the Future." Following the film's success Max scored the music video show "The Max Headroom Show." Max was portrayed by Canadian stage, TV and film actor Matt Frewer, who has also appeared in "Watchmen," "Alice," and "Bag of Bones."