Chart Watch: The Perfectly Timed “Selfie”
"#Selfie" sold 53K digital copies this week, which represents a 114% increase over last week's total of 25K. The song’s official video has scored more than 4 million YouTube views.
Hits Magazine describes the track as "a send-up of self-obsessed club kids that’s reminiscent of Frank and Moon Zappa’s ’80s hit 'Valley Girl.'" That song reached #32 in September 1982.
For sheer speediness in getting on top of a cresting cultural phenomenon, "#Selfie" rivals Ray Stevens' 1974 hit "The Streak," which was climbing to #1 as that fad was spreading across the country. (You may recall that that phenomenon also made it to that year's Oscar telecast, as a streaker interrupted the proceedings.)
This week's big chart news is Pharrell Williams's "Happy" reaching a new sales peak (413K). This is the 12th consecutive week that the sales of "Happy" have increased over the week before. I covered this, and the rest of the top 10 action, in a Chart Watch blog that we posted Wednesday. If you missed it, here's a link. This blog is a look at key movers and debuts below the top 10.
"My Hitta" by YG featuring Jeezy & Rich Homie Quan jumps from #22 to #19 in its 22nd week, matching its highest ranking to date … Beyonce's "Partition" vaults from #97 to #23 in its eighth week. This is the second top 30 hit from the best-selling "Beyonce" album … "Paranoid" by Ty Dolla $ign featuring B.o.B jumps from #33 to #29 in its 11th week … Martin Garrix's instrumental hit "Animals" jumps from #36 to #31 in its 24th week.