Chart Watch Extra: Boy Band Video
Up All Night even outsold Michael Jackson's videos in the wake of his death in June 2009. Jackson's top-seller in those weeks, Live In Bucharest: The Dangerous Tour, sold 74K in the week ending July 12.
The One Direction video sold more copies than this week's #1 album, John Mayer's Born And Raised (65K). As I pointed out in my regular Chart Watch: Albums blog, this marks the first time that the week's #1 video has outsold the week's #1 album.
After just one week's sales, Up All Night: The Live Tour is already the #3 music video for the year-to-date. It trails Adele's DVD (426K so far this year) and Andrew Lloyd Webber's The Phantom Of The Opera At The Royal Albert Hall (77K).
One Direction is also represented in the top 10 on the year-to-date lists for both albums and songs. The boy band is one of only two acts (the other of course being Adele) to be listed in the top 10 for the year-to-date on all three of these charts. (Nicki Minaj and Gotye are both listed in the top 10 for both albums and songs, but not music videos.)
One Direction's Up All Night album has sold 739K copies, which puts it at #4 for the year-to-date. The group's buoyant single "What Makes You Beautiful" has sold 2,460,000 copies, which puts it at #7 for the year-to-date. "What Makes You Beautiful" combines the bouncy tempo of bubblegum and the melodic warmth of adult contemporary, which gives it broad appeal.
One Direction joins a long line of boy bands to reach #1 on Billboard's Top Music Videos chart since the chart was introduced in March 1985 (as Top Music Videocassettes). The video format is perfect for boy bands. Their fans can see them as well as hear them, all the better to nurse a serious pop crush.