Remember all those jokes about Arby's wanting their hat back after Pharrell Williams' hat-tastic performance in which he wore a giant brim at the Grammy Awards in January? Well now Arby's actually got it back.
The fast food chain spent more than $44,000 to purchase the distinctive mountain hat that the "Happy" singer wore during his Grammy appearance, which strongly resembles the giant brim depicted in the brand's famous logo.
In addition to making a bold fashion statement, Pharrell seized the opportunity to make it into something more, and auctioned off the Vivienne Westwood "Mountain hat" on eBay to benefit his charity From One Hand To AnOTHER. The foundation works with under-served youth to give them access to opportunities and learning programs around the country.
At first, Pharrell apparently did not know who won the auction, as he sent out a generic tweet to the lucky winner.
Thank you to whoever bought my Grammy hat on @eBay for $44,100. Your donation benefits From One Hand To AnOTHER. 🙏— Pharrell Williams (@Pharrell) March 3, 2014
Arby's quickly responded to the pop star, tweeting "You're welcome. We're HAPPY to support a great cause & get our hat back," as well as wishing the singer good luck at the Oscars that evening.
Once Pharrell realized the "meat" of the situation, he joked back:
What a pleasant surprise. Thank you @Arbys, our roast beef is now officially well done. 😝— Pharrell Williams (@Pharrell) March 3, 2014
Pharrell donned another striking brim during his performance of his Oscar-nominated song "Happy" at the Academy Awards on Sunday night. Although the song didn't win the award, the hat must have had some magic in it, because it got renowned actresses including Meryl Streep and Amy Adams to boogie down with him.
Meanwhile, kudos to Arby's for a brilliant PR play. Perhaps they can showcase the hat in a display that travels from one Arby's restaurant to another, which would certainly attract plenty of curious customers and Pharrell fans. Jamocha shake, anyone?