By Laura Ferreiro
British songstress Rita Ora looks sizzling hot as the face of Madonna's Material Girl fall line. In the new marketing campaign, the 22-year-old tours London hot spots including Big Ben, Buckingham Palace and the London Eye, and poses decked out in Material Girl fashions on top of a double-decker bus.
Wearing sexy t-shirts, floral pants and high-heeled booties, the "How We Do (Party)" singer glams it up around her home town, adding an edgy, sexy image to the line that was created by Madonna and her 16-year-old daughter, Lola.
'To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments,” Ora said in a statement. 'This has been an amazing Material Girl tour around my hometown, London; taking loads of pictures, dressing up and having fun.”
This is the debut fashion campaign for Ora, who is a protégé of Jay-Z and Roc Nation. The junior line features clothing, footwear and accessories and is sold at Macy's for "affordable" prices. Ora takes over for previous Material Girl spokespeople Georgia May Jagger (Mick's daughter) and Kelly Osbourne.
Keep an eye out for Ora this fall, as she's planning to make appearances at Macy's stores to promote the line.