Jason Priestley is such a big star that even his doughnut has a following. Five months after Tim Hortons created the Priestley doughnut (upon the "Beverly Hills 90210" star's suggestion), the Canadian restaurant franchise has launched a competition for the next great new doughnut.
Over the weekend, Timmy's announced the inaugural Duelling Donuts contest, in which Canadians are invited to create a new doughnut online. Unsurprisingly, the Tim Hortons Facebook page has already been flooded with entries. Our favourites so far? Campfire Delight, Maple Bacon, and Double Double.
The competition ends on July 21 when eight finalists will be chosen by the store -- and by guest judge Priestley. The winning creation, picked by the public during a voting period that lasts from August 5 to 18, will land the creator $10,000 and a possible spot on the Tim Hortons menu.
"I think all Canadians have a favourite Tim Hortons [doughnut], but I bet many also have a flavour that they dreamed of having as well," Priestley said in a statement. "My Tim Hortons dream [doughnut] became a reality, and now another lucky Tim Hortons fan could see theirs come to life, too."
The Vancouver-born star saw his dream come true after he appeared in a Canada-themed installment of "How I Met Your Mother" in February, in which he claimed he invented the Priestley after he “crammed a Timbit into a strawberry vanilla" doughnut.
Timmy's lost no time responding to the plug. “@Jason_Priestley, we loved the idea of ‘The Priestley’ so much, we made a batch. A Timbit IN a donut? Genius. #HIMYM,” the company tweeted, with a photo of a strawberry jelly doughnut baked with a chocolate Timbit inside.
It was a match made in heaven. “Thank you Tim Hotron's!!!" Priestley responded. "This is the proudest day of my life!!! A doughnut maned after me at Timmie's?? #bestdayever."
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