Apparently, Kanye West had other things to do Friday night than attend the Los Angeles album listening party for his recently leaked “Yeezus” officially due out Tuesday.
The rapper-producer-fashion designer celebrated Saturday morning the birth of his daughter with girlfriend Kim Kardashian, Cedars-Sinai Medical Center confirmed to omg!
[Related: Kim Kardashian Gives Birth to Baby Girl!]
The timing of the baby being born just three days before the release of “Yeezus,” officially makes this one of the best album promotions of all time. The record that was already expected to debut at No. 1 with sales in the range of 500,000 copies can surely expect a nice Father’s Day boost.
As for the album listening party, Kanye stayed consistent with the slam on corporate sponsors he made in February during a London concert.
There were no signs of any corporate branding at the event. The bar served bottles of alcohol with orange tape covering the names of the liquor brands. There were no banners broadcasting the name of any beverage, media or technology companies or even the host.
Everything in the warehouse-style venue Milk was nondescript. Black cloth-covered bar and sound stations, and the dance floor was enclosed in plain, aluminum-like walls.
At around 10:40 p.m., the lights began to flicker like a lightening storm as the piercingly loud crash of “Yeezus” song “On Sight” erupted from the stacks of 10-feet high speakers.
Most in attendance bobbed and danced in place (and a few pressed their fingers in their ears) as the songs from the album that leaked Friday played. The reaction was positive to equally brash songs “Black Skinhead,” “I Am a God,” “New Slaves,” “I’m in It” and others.
The response was consistent from track to track until his song “Blood on the Leaves” came on. The crowd was familiar with the song that features samples of Nina Simone singing Billie Holiday’s “Strange Fruit” and Snoop Dogg’s “Down 4 My N’s.” As the album looped for a second play, about a dozen people slammed danced in a respectful impromptu mosh pit. The party was over by midnight.
During a February 24 performance at the Hammersmith Apollo in London, West said he did not want an endorsement deal that would ultimately lead to the censorship of his music.
“Can I sell a drink for you please? So you can help me put on a better show?” he asked. “Please corporations. Can you please support me, Kanye West? I swear I’m a nice n---a now … Please? … I need it so bad.”