Bernstein was a crucial figure in the British Invasion movment of the early Sixties. In addition to bringing the Beatles to Shea (for the first ever stadium concert), he booked the band's 1964 gigs at Carnegie Hall during their first American tour. The promoter also worked with other British groups, including the Rolling Stones, the Kinks and the Animals.
Bernstein originally learned about the Beatlemania craze after returning from a stint in the Army during World War II. Though he admitted to having never heard their music, he convinced Beatles manager Brian Epstein to bring the band to the U.S.
Bernstein is survived by his wife, Geraldine, and six children.
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This article originally appeared on Rolling Stone: Beatles Promoter Sid Bernstein Dead at 95