Pop singer Austin Mahone is the newest face of Fossil. Dubbed #FossilFirsts, the campaign profiles the celebrity based on their "firsts" and has previously starred Kristen Bell and Leslie Odom Jr., among others.
Mahone's profile includes his first kiss, his first drumset, and -- most importantly -- his first Fossil watch, which he inherited from his father, who passed away when he was just a baby. In the "Quickfire Questions" section, he pays tribute to his mom, lists his favorite emojis, and even gives tips on getting the perfect selfie.
My first @Fossil was my Dad's and is one of my most prized possessions. Now Fossil's newest watches do everything - they filter my notifications, play my favorite music, and keep my selfie game strong ---- Share your First Fossil stories this season using #FossilFirsts #FossilSponsored
A post shared by Austin Mahone (@austinmahone) on Apr 24, 2017 at 8:14am PDT
Billboard has reached out to Austin Mahone's reps for comment. Read more about the campaign here.