By Evan Minsker, Jazz Monroe.
After sharing a fictitious cereal ad for Creature Comfort Cereal and placing actual cereal boxes around Dublin for fans to find, Arcade Fire’s new track “Creature Comfort” from Everything Now finally came out yesterday. Now, it has a new music video. In the clip, the band perform in an anonymous hall wearing sparkly suits, illuminated by strobes and spotlights. Watch it below. Portishead’s Geoff Barrow co-produced and contributed synth to the song. The song’s release follows the debut of their track “Signs of Life” at their Infinite Content tour stop in Scunthorpe, England. They debuted “Creature Comfort” and performed “Everything Now” during a surprise set at Primavera Sound Festival.
Arcade Fire recently shared anagrams for the entire tracklist of Everything Now through an official Twitter account called @EverythingNowCo. The follow up to 2013's Reflektor is out July 28 via Columbia.
Read “Everything Arcade Fire Did Before Everything Now: A Musical Timeline” on The Pitch.
This story originally appeared on Pitchfork.
More from Pitchfork: