Before becoming a worldwide hip-hop sensation and fashion muse, rapper A$AP Rocky was a younger brother, growing up in Harlem, who experienced tragedy before finding his calling.
For Mercedes-Benz's "Get a Job" spot, the rapper remembers his older brother, who was killed in a shooting at 20 years old, and his impact on his career path.
"I guess when you're young, you can be anything you want to choose," reflects Rocky in the promo for the CLA Coupe. "But as you get older, all those options start to narrow, and before you know it, every choice you make comes with a consequence. Whenever shit got rough, this beat was always there."
He continued, "My brother moved on but the beat came back, pulsing through every vein in my body. My older brother Ricky was the one responsible for me growing up, and having a "real job."
Watch the clip below.