Amazon Launches New Streaming Service, Undercutting Spotify and Apple Music

$4 a month with an Amazon Echo, $8 with Prime, or $10 standard.

By Kevin Lozano and Marc Hogan. Photo: David Ryder/Getty Images.

Amazon has launched a new music streaming service, Music Unlimited, the New York Times reports. The new service is tied to the Amazon Echo, a voice-activated speaker system. For Echo owners, the service costs $4 a month; users of Prime will pay $8 a month, on top of the $99 a year charge for free Amazon shipping, video streaming, and other features. The standard Music Unlimited charge is $10 a month. The reduced-price options undercut Apple Music, Spotify, and others, whose $10-a-month model has become an industry standard. For users of the $4 a month tier, there is a catch: The service can only be used on one Echo device, with no access through a phone or laptop.

Special features in Music Unlimited include spoken lyric searches—ask for that song on the tip of your tongue, and it will do its best to deliver.

This story originally appeared on Pitchfork.

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