Ariana Grande, Justin Bieber, Zayn Malik and Selena Gomez are among the artists who see gains on Billboard's Social 50 chart (dated Dec. 3) after appearing at or being nominated for awards at the 2016 American Music Awards (AMAs), which were held Nov. 20.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, Instagram, Tumblr and Vine. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The new chart's latest tracking week ended on Nov. 20.
American Music Award winners are based on fan voting, with a large percentage of votes coming from Twitter, as fans tag the artist's Twitter handle in their votes. That directly helps AMA-nominated artists on the Social 50, as Twitter mentions make up part of an artist's overall points.
Artist of the year winner Grande returns to No. 1 on the Social 50 after dropping to No. 2 for a week to make room for BTS. It's her 15th week at the chart's top and comes after the singer leaps 290 percent in overall Twitter mentions, with 2.8 million mentions in all, according to Next Big Sound. On the show, Grande appeared visibly stunned as she accepted the Artist of the Year award, telling her fans, "With or without this, I love you from the bottom of my heart."
Meanwhile, Bieber, who was also nominated for Artist of the Year and walked away with awards for Favorite Pop/Rock Male Artist, Favorite Pop/Rock Album (Purpose) and Favorite Pop/Rock Song ("Love Yourself"), goes 5-3 with gains in metrics across the board, including 159.7 percent in Twitter reactions (587,000) and 22.4 percent in Twitter reactions (1.5 million). Bieber was not at the ceremony, though his performance of "Let Me Love You," from his tour in Europe was broadcast during the awards.
Malik, who won the new artist of the year trophy (besting The Chainsmokers, Shawn Mendes and more), rises 7-4, gaining 88 percent in Twitter mentions (2.3 million overall) as well as a sizable bump in Wikipedia views (17.4 percent, 33,000 views in all). Gomez, who upon her win for Favorite Pop/Rock Female Artist delivered an emotional speech addressing her issues with mental health that was praised by many of her peers, including Lady Gaga, vaults 30-6, with her largest metric bump being, again, Twitter mentions (2.7 million in all, a 354 percent gain).
Aside from the AMAs bumps, Leonard Cohen debuts at No. 5 after his Nov. 7 death. The majority of Cohen's chart points come via Wikipedia views, with Cohen accruing 2.1 million views in the tracking week running Nov. 14-20.