Songwriters (and hitmakers) Manuel Medrano, Joss Favela, Servando, Horacio Palencia, Erika Ender and The Rude Boyz are confirmed to speak at the "I Write the Song, the New Generation" panel at the annual 2017 Billboard Latin Music Conference.
Medrano is a Latin Grammy-winning singer/songwriter known for his romantic ballads like "Una y otra vez"; regional Mexican singer Favela is ASCAP's 2016 & 2017 songwriter of the year; while Palencia is a five-time BMI songwriter of the year.
Servando is the songwriter behind Enrique Iglesias' Grammy-nominated hit "Duele el corazón"; Ender co-wrote Fonsi's chart-topping hit "Despacito"; and to round out the panelists are The Rude Boyz, hitmakers behind "Chantaje" and "Borró cassette."
The "I Write the Song" panel will take place April 26. Other confirmed panels and panelists include "Socializing Maluma" featuring the Colombian superstar; "The Latin Trap Panel" with artists like Farruko, Ozuna and Bad Bunny; and the memoirs and biopics panel titled "Me, Me, Me" with Ednita Nazario.
The 2017 Billboard Latin Music Conference will kick off April 24 with more panels and panelists set to be announced in the upcoming weeks leading up the conference.
The Billboard Latin Music Awards are the culmination of the Billboard Latin Music Conference, taking place April 24-27 at the Ritz Carlton Miami Beach. To register, visit BillboardLatinConference.com.