2016 AMAs Yield 35% Sales Gain for Bruno Mars, Fifth Harmony & More

Billboard

The 2016 American Music Awards spurred a 35 percent sales gain for the songs performed on ABC's Nov. 20 broadcast, according to Nielsen Music. The 20 tunes performed on the show (including multiple numbers performed in medleys) sold 641,000 downloads in the week ending Nov. 24 -- up 35 percent compared to 475,000 the week previous.

The biggest-selling tune of the Nov. 24 tracking week was The Chainsmokers' "Closer," featuring Halsey, which moved 73,000 downloads (up 25 percent). Other significant gainers included Bruno Mars' show-opening "24K Magic" (79,000; up 36 percent), Fifth Harmony's "That's My Girl" (13,000; up 90 percent), and Maroon 5's "Don't Wanna Know," featuring Kendrick Lamar (72,000; up 64 percent).

"24K Magic" concurrently steps 4-2 on the Digital Song Sales chart (dated Dec. 10), "Closer" rises 4-3, and "Don't Wanna Know" climbs 6-5.


In terms of streams, the songs performed on the show logged a 10 percent rise, collecting 169.6 million on-demand audio and video streams in the frame ending Nov. 24. (The week previous, the AMA-performed songs garnered 154.5 million streams.)

Among the big streaming gainers from the AMAs: Ariana Grande's "Side to Side," featuring Nicki Minaj, with 18.8 million streams (up 15 percent); The Weeknd's "Starboy," featuring Daft Punk, with 28 million (up 12 percent); and Niall Horan's "This Town" with 3.6 million (up 18 percent).

2016 AMAs
2016 AMAs