Yahoo Sales Exec Scott Kelliher Joins Time Inc. as Head of Tech, Telecom Ad Sales

Todd Spangler

Scott Kelliher is departing his post as head of Yahoo’s technology and telecommunications ad sales organization to join Time Inc. in a similar role.

Kelliher officially starts at Time Inc. on Dec. 5 as president of technology and telecommunications, overseeing sales and revenue growth for the category across all Time Inc.’s brands.

With his hire, Michael Schneider, who currently leads the East Coast region for the financial services as well as the tech and telecommunications category teams, is being promoted to senior VP of financial services effective immediately. Kelliher and Schneider report to Mark Ellis, president and COO of sales and marketing at Time Inc., who previously was head of Yahoo’s North America sales org.

“Scott’s proven experience and vast knowledge of the technology and telecommunications space, his expertise in digital media and his key, strategic relationships will help us respond more rapidly to our clients’ needs, build the right products and drive more revenue for Time Inc.,” said Ellis in a statement. “Michael has an unmatched understanding of the financial services category and played an integral role in launching and following our spinoff from Time Warner in 2014.”

Kelliher has more than two decades of sales, marketing and brand development experience. At Yahoo, he established and maintained key relationships in the technology and telecommunications vertical while developing the company’s strategy across all digital media disciplines. Before joining Yahoo in January 2014, he worked at AOL as chief development officer and sales director for the technology and telecommunications category. Earlier in his career, Kelliher worked at Virgin Mobile, where he directed media and advertising services.

Time Inc. earlier this summer reorganized its ad sales group, with U.S. advertising sales organization now reporting to Mark Ford, EVP and chief revenue officer global advertising. The media company’s new sales structure is configured in three groups: category sales, brand sales, and digital sales. In September, Time Inc. appointed Rich Battista its new president and CEO, with former chief exec Joe Ripp stepping down for health reasons. Battista, a former longtime Fox TV exec, joined Time Inc. in March 2015.

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