By Greg Gilman
The Oscar-nominated film director, who began his career as a music-video director, still makes some ads on occasion. The series of black-and-white Gap commercials aim to convince today’s youth that a simple outfit is better than anything too flashy — or colorful.
Like the clothes they’re selling, the four 30-second spots are very plain and to the point. One (above) just features a couple making out, while the girl slyly checks herself out in a mirror. Salander-style piercings and leather are nowhere in sight.
Watch three more below: