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Watch: New Gap Commercials from 'Gone Girl' Director David Fincher

By Greg Gilman

Lisbeth Salander is not going to like this: David Fincher, the director of The Girl With the Dragon Tattoo and the upcoming Gone Girl, encourages you to “dress normal” in a new ad for The Gap.

The Oscar-nominated film director, who began his career as a music-video director, still makes some ads on occasion. The series of black-and-white Gap commercials aim to convince today’s youth that a simple outfit is better than anything too flashy — or colorful.

See video: ‘Gone Girl’ Trailer: Ben Affleck Is ‘Most Hated Man in America,’ Neil Patrick Harris Is Suspect

Like the clothes they’re selling, the four 30-second spots are very plain and to the point. One (above) just features a couple making out, while the girl slyly checks herself out in a mirror. Salander-style piercings and leather are nowhere in sight.

See video: ‘Mad Men’ Star Christina Hendricks Won’t Work Like a Modern Woman Until She Gets Paid Like a Modern Man

Watch three more below: