The Wall Street Journal launched two new sections on its website Monday, devoted to startup companies and entrepreneurship.
The Accelerators and Startup Journal enter a space long-dominated by all-digital competitors, such as TechCrunch, Mashable and Business Insider, chronicling the trends and culture of newly founded companies.
"The disruption within the startup world has been closely followed by our readers, and we saw a significant opportunity to provide our audience with more robust coverage by launching Startup Journal and The Accelerators," said Raju Narisetti, the Journal's digital editor. "This is the latest iteration in our strategy to create more specialized content for our core audience and to provide it in such a way that makes it easy and seamless for our professional subscribers to read, digest and share."
The Accelerators functions as a new op-ed section, bringing in angel investors, venture capitalists and other entrepreneurs as contributors. Overseen by editor Vanessa O'Connell, the Journal said it would feature "regular live chats with readers."
Startup Journal, like other blogs on the site, collects all the newspaper's coverage of small businesses and startups in one place.