Universal Cable Productions & Wattpad Team To Develop TV Content

Denise Petski
Deadline

Wattpad, the global multiplatform entertainment company for original stories, and Universal Cable Productions are teaming to develop original content for TV. Under the deal, UCP will produce projects — determined by custom data and insights gleaned from Wattpad’s 2.3 million monthly storytellers and research — across multiple categories including mystery/thriller, teen, science fiction, action and general fiction.

“At UCP we’re always looking for ways to find untapped, unsigned, talent and budding writers from around the U.S. and world,” said Dawn Olmstead, EVP Development for Universal Cable Productions. “Enter Wattpad — an amazing global storytelling platform that not only allows us access to great stories but also real-time data on what is trending, shared, reviewed and resonating with readers. Aron and his team manage a virtual fountain of story with great aplomb, and we’re excited to dive into their content.”

,” said Head of Wattpad Studios Aron Levitz: “We’ve teamed up with Universal Cable Productions to co-produce television content that drives tune in from Day 1. Wattpad data will help spot compelling stories with massive built-in audiences, and fans will influence the development process. There’s no place for hunches and guesses when it comes to content development these days. Data- and community-driven entertainment is the future, and Wattpad Studios is leading the way.”

Launched this year, Wattpad Studios partners with the entertainment industry to co-produce Wattpad stories for print, film, TV and digital platforms.

UCP’s development roster includes the Upright Citizens Brigade improv and sketch comedy troupe owned by Matt Besser (improv4humans, Besser Break the Record), Amy Poehler (Difficult People, Broad City), Ian Roberts (Key and Peele, Teachers) and Matt Walsh (Veep, Ghostbusters).

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