LONDON -- Tesco, the world's third largest retailer, has inked a deal with BBC Worldwide, the public broadcaster's commercial arm, for a raft of content for its ad-supported streaming service Clubcard TV.
Library content such as Blackpool, starring David Tennant, Sarah Parish and David Morrissey and shows featuring celebrity chefs Antonio Carluccio, Ken Hom and Gary Rhodes will be streamed to the retailer's 16 million loyalty card members via the ad-supported service.
Comedy shows Two Pints of Lager and a Packet of Crisps, Goodness Gracious Me and Alistair McGowan’s Big Impression are among the content, while children’s classics Stig of the Dump and The Secret Garden are on the free service.
According to Tesco, it is the first retailer in the U.K. to give its customers their own online movie and TV service.
Clubcard TV is supported by targeted advertising based on users’ shopping habits. Advertisers signed up for the launch of the service include Kellogg’s, J&J, Colgate and Danone.
The service has been developed by the team behind the Tesco movie and TV streaming service blinkbox.
The service has deals with Aardman, Endemol and Warner Bros.
Clubcard TV managing director Scott Deutrom said: "With this deal we’re adding a raft of new TV titles to our expanding catalog, providing access to even more great digital entertainment in a way that’s easy and accessible for customers."
Lisa Rousseau, head of U.K., Ireland and Pan European TV sales for BBC Worldwide, said: "We’re thrilled to have concluded such an extensive deal with Clubcard TV, which will offer their customers a rich range of fantastic British content."