THR's Inaugural Trailer Report: 'Anchorman 2' Draws 7 Million YouTube Views

Sean Phillips
THR's Inaugural Trailer Report: 'Anchorman 2' Draws 7 Million YouTube Views

This is the first in a new weekly series in which The Hollywood Reporter will break down the most popular trailers of the week.

The final trailer for Man of Steel was avidly seen as moviegoers made the Superman reboot the second-biggest opening of the summer.

In contrast, Monsters University made $82 million and World War Z made $66 million at the box office, but neither of those films' trailers made "The Trailer Report's" top five most viewed for the week.  

The top five did include the trailers for the latest Anchorman 2: The Legend Continues, Peter Jackson's The Hobbit: Desolation of Smaug and Martin Scorsese's The Wolf of Wall Street.

This past week proves that movie fans of all tastes have a hankering for movie trailers of all types  In addition to a craving for some new Ron Burgundy shenanigans and more Bilbo Baggins adventures, the most popular trailers as seen on YouTube ran the gamut from The Lego Movie to Scorsese's upcoming Dicaprio vehicle to the next installment of Zack Snyder's 300 franchise, Rise of an Empire.

VIDEO: 'Anchorman 2' Teaser: News Team Assembles for More One-Liners

Though Anchorman 2 took the crown for the week, trailers for Peter Jackson's films have always been popular. But sometimes it's not simply the launch of a trailer itself that creates all the buzz. With the first look at The Hobbit: Desolation of Smaug, a fan reaction video and a subsequent video of cast members watching that fan reaction video fueled the viral fervor for the trailer. 

The first trailer seen in a U.S. theater dates back a hundred years (for the Broadway musical, The Pleasure Seekers). These promotional teasers originally played at the end of the film, hence the name "trailers," but theaters owners quickly learned that in order to take advantage of their captive audiences they needed to play their movie ads prior to starting the feature presentation. 

Today, especially as a result of their accessibility on YouTube and everywhere online, movie trailers are regarded as the most important assets in any studio marketing campaign. And "The Trailer Report" will be here to track them every week.