Theater Apologizes for Screening R-Rated 'Sausage Party' Trailer Ahead of 'Finding Dory'
‘Sausage Party’ promo was too spicy for an audience waiting to see ‘Finding Dory,’ and that got a California theater in hot water with its customers (Sony)
by THR Staff
Theatergoers who showed up to watch Finding Dory in Concord, Calif., earlier this month may have been shocked when a preview for the R-rated comedy Sausage Party was shown before the PG-rated Finding Nemo sequel.
Related: ‘Sausage Party’: SXSW Review
Sausage Party is an animated dark comedy about grocery food items finding out that when they are purchased they will be eaten by humans. Theatergoers were so upset and offended by the showing of the trailer, Brenden Concord 14 released an apology.
Walter Eichinger, Brenden’s vice president operations said it was a mistake that was caught quickly. “Playing that trailer was a one-time honest mistake by a theater manager moving screens around in effort to accommodate several large last-minute groups wanting to see Dory,” Eichinger said in a statement to the East Bay Times.
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“The wrong movie was started by mistake. It was caught soon, but not until the trailer played,” said Eichinger. “We regret it, apologize for it, and we are not happy that it happened. We fully realize this trailer is not appropriate for Dory and we would never schedule something like that. The trailer for Sausage Party is not and never has been scheduled with Dory.”
‘Sausage Party’: Watch the green-band trailer:
